5 tips for a great grand opening from EyeXam

EyeXam in Santa Clara, California had their grand opening gala on Wednesday, and we should all take notes. Dr. Nikki Iravani and staff threw a great party, and it looks like the whole town showed up!

Here are some strategies they used that you can adopt at your practice or optical shop to make your events pop.

Offer food & drinks

Nothing makes people feel welcome like nibbles and bubbly.


Make it visual

Everyone in the shop color-coordinated their clothes in key tones of yellow, gray and black. Even the drinks and flowers were yellow. And that lady with the champagne skirt was something else!


Hang a photo background

The best photos to promote your business have smiling faces and your logo. Put up a step-and-repeat background, and you’re halfway there.


Encourage try-ons, even if it’s just a party

You never know when someone will fall for that frame they just have to have!


Consult ZEISS

We’ve helped to throw hundreds of optical events, and we can help make yours the best you’ve ever had. Talk to your ZEISS rep about your upcoming trunk show, grand opening, or seasonal event.


See more photos from EyeXam’s fabulous grand opening on their Facebook page.