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Why partnering with ZEISS matters

Why partnering with ZEISS matters

Here at ZEISS we were recently sent the most amazing testimonial from a customer, Dr. Nikhil Bansal of Carolina Family Eye Care in Fort Mill, SC. He not only explains why choosing ZEISS as a lens partner matters, he tells you how you can communicate the value of what your practice offers, even before the patient has tried on their new glasses and seen for themselves.

I partnered with ZEISS in my practice, initially, for the quality and reputation ZEISS had built up over many years in the optical industry as well as many other industries. 

Now as any business should do, we re-evaluate our vendors about every two years.  

First of all when evaluating a vendor, quality, price, and service are taken into account.  Most conventions will say that you can only get two of the three. So if you are getting great quality and service, you cannot get the best price. If you get the best price, you will have to give up either service or quality. The phenomenal thing is, I was able to get all three with ZEISS ophthalmic labs. By utilizing the PECAA  group and really committing to using ZEISS labs, we were able to devise a plan with our ZEISS rep, Carter Holland, to promote growth in our optical.  And let’s face it, if our optical is sub par, our end of days will also be sub par. We get ZEISS quality, ZEISS service and an incentive program that brings our cost of goods way down. It’s a definite win for us. The added bonus is that we are not feeding a huge company that can change the way we practice on a whim or an insurance company that wants too much control over us.

Here are a few pearls that we instituted in our office.

Really be proud of the lenses you use. In fact, you and your staff should freely talk to patients about what you love about ZEISS. Your rep will be more than happy to set up a lunch-and-learn.  We make an effort to emphasize lenses over frames. Patients are advised not to skimp on lenses over getting a more budget friendly frame.

Have every full exam patient fill out a brief questionnaire about their day-to-day life. I cannot tell you how many times patients are adamant that they do not need to go to the optical at check in, only to buy new high-end glasses because we educated them about new lifestyle specific lenses that would benefit them. BlueProtect and Drivesafe are big ones. 

Keep brochures about the lenses and treatments that you are prescribing in the exam rooms and hand it to the patient while explaining the lens choice.

Offering premium lenses is good for your patients. Ultimately, and quite directly, it is good for your practice. Partnering with ZEISS has taken us up a notch in reputation and patient satisfaction.
— Thanks, Dr. Bansal!

Is your practice ready to offer your patients the very best? Contact a ZEISS representative.

Huzzah! ZEISS reaches 100 blog posts on DailyOptician

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