“Wildly successful” ZEISS trunk show featured in Eyecare Business
You may remember back in February when we told you about the upcoming #glassesdonutslove event that was going to happen in Oakland. It was essentially a one-day trunk show featuring Oliver Peoples frames, ZEISS lenses, donuts, coffee, custom mugs, an awful lot of selfies, and the stellar doctors and staff at Oakland Vision Center.
Well, this event was a hit by any measure. Drs. Gill and Khela saw patients every 20 minutes all day long, and the number of pairs sold had to be some kind of record. The frames rep said it was the most glasses sold he’d seen at any trunk show in his 20 years in the business.
So what’s the secret to throwing a party like this that you and your patients will love? Dr. Tanya Gill has written an article for Eyecare Business giving 8 tips for taking a trunk show from good to great. Check it out:
- With Glasses, Donuts & Love: 8 simple (and delicious) steps to putting on a wildly successful trunk show
Want to throw trunk show like this with help from ZEISS? You can! Contact Peggy Gartin and we’ll get the party started.