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Digital Eye Strain – it’s a thing

Digital Eye Strain – it’s a thing

Want to start the conversation with a display like this? Ask your ZEISS representative. (Photo credit: Peggy Gartin)

Want to start the conversation with a display like this? Ask your ZEISS representative.
(Photo credit: Peggy Gartin)

Digital device use has increased dramatically in the last few years. It seems like everywhere we look there are people staring at a phone or tablet.

And reading from these devices is different than reading a book or newspaper. We typically hold them higher and closer to our faces, and the screens are brighter than paper. Not only that, but they emit blue light, a portion of which has been linked to cataracts, insomnia, and macular degeneration.

Even in the course of just one day, heavy digital device users can notice tired eyes, blurring, headaches, and neck pain. This is called Digital Eye Strain.

How can you help your patients?

ZEISS has the solution. In our newest lens designs, ZEISS has added Digital Inside® Technology, which optimizes them for this new digital lifestyle.

For single vision patients, you can find this technology in ZEISS Digital Lens, which offers a near power boost of 0.50D, 0.75D, 1.00D, or 1.25D – right where you need it to view a digital device.

And for progressive patients, you can find this technology in all lenses in the ZEISS Precision Portfolio (Individual 2, Precision Superb, Precision Plus, and Precision Pure), where the near vision zone has been extended horizontally and vertically   to support both conventional and digital reading.

We also have a new AR coating, DuraVision® BlueProtect, which strongly filters damaging blue light rays under 440 nm before it reaches the eye.

Make sure your patients are talking to you and the eye doctor about their digital lifestyle. Ask your ZEISS representative about getting a standee like the one pictured above.

Infographic helps you talk to your patients about blue light

Infographic helps you talk to your patients about blue light

A brief history of eyeglasses

A brief history of eyeglasses