New AR coating alert: DuraVision® Platinum from ZEISS
For years, PureCoat® has been the gold standard in AR coatings for eyeglass lenses, and last year we introduced PureCoat PLUS, which features longer-lasting cleanability. But now, ZEISS is taking things to the next level with a new portfolio of products.
Introducing DuraVision Platinum, the new flagship premium AR coating from ZEISS. Lenses with DuraVision Platinum are the most durable AR lenses ever, so you can recommend them to your patients with confidence. Nine ultra-thin layers make for incredibly tough lenses, with 50% better scratch resistance than previous generations of ZEISS AR coatings. And their blue reflex hue reduces reflectance by over 20% compared to green AR-coated lenses.
DuraVision Platinum’s super-slick topcoat leads the pack in longer-lasting oil-repelling and water-repelling performance, making the lenses extraordinarily easy to clean. And a patented anti-static layer dramatically reduces dust on the lenses, keeping them clearer longer.
Your patients want eyeglasses that look clear, stay clean, and stand up to the rigors of everyday life. You can deliver that by recommending ZEISS DuraVision Platinum. This great new coating is available starting in April.