Posts in Fashion
DailyOptician interviews pLAtOy during International Vision Expo West

One of the highlights of this company is that they give each optical shop a book about designer, Akira Ishiwatari. In his book, he explains his technique, design and gives us a glimpse into his story. One reason they do this is to show consumers that this is art. It's not commercial.

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DailyOptician interviews l.a. Eyeworks during International Vision Expo West

Gai (co-owner and co-founder) and Brent (director of communications) show off their newest collection, premiering at Vision Expo West. They introduce 13 new models for the expo and keep to their graphic and colorful roots. The new l.i. Eyeworks line is their own version of street wear.

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DailyOptician interviews Fusion Eyewear at International Vision Expo West

Fusion Eyewear is the home to three compelling frame lines. Kame ManNen (meaning "tortoises that live for 10,000years") is an all 1800s replica line. Luca Pagni is all asymmetrical eyewear. It is for the unique individual who needs something outstanding...

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DailyOptician interviews Safilo at International Vision Expo West

Looking at their frames from Fendi, Dior, Dior Homme and Oxydo, two members from the Safilo team shares insights into fashionable frame trends. Modified shields with flat lenses from Fendi are hot. Reflected prism lenses are also a big hit. The hottest frame in the marketplace carries 180 hand-placed studs on the lens...

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DailyOptician interviews Spectacle EYEworks at International Vision Expo West

They design progressive frames to create distinction for fashion and design. Their brand new collection focuses on the Canadian maple leaf. Each frame displays subtle colors and designs of the leaf and each have a compelling finish, as one even has a stone finish...

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DailyOptician interviews Ziggy Eyewear and Jean Reno Eyewear at International Vision Expo West

Using acetates and metals, Ziggy has also used other special materials to give their customers a wow factor. They have stained-glass pieces, pieces with mother of pearl insets in the temples and frame faces, and swarovski crystals crushed in acetate to give it a sparkly look...

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DailyOptician interviews OVVO Optics at International Vision Expo West

Designed to last 205 years, OVVO Optics uses the same technology that a Russian Scientist used during the Cold War. OVVO obtained the technology which contains surgical steel and titanium deposit.  It gives the frame super strength with very light features (0.65 of an ounce). It is even hypoallergenic...

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DailyOptician interviews Eyes of Faith at International Vision Expo West

Showing up to Vision Expo West for their 7th year in a row, married couple Jim and Amy Schneider announced this was their most successful year at the show. Selling only to independents and having an important message makes them an attractive brand to bring into an optical store...

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DailyOptician interviews Mattisse Eyewear at International Vision Expo West

Mattisse Eyewear was founded in 2005 and have been called "happy frames" because they are so colorful. In fact, all of their frames are hand-painted, meaning no 2 pieces are alike. From an optician's perspective they are fun to wear and fun to sell. And, they are definitely a conversation piece...

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