So around this time of year we always put together little packages for our glasses & contact lens patients to purchase for gifts for their family and friends.
We do packages for contact lens wearers with inexpensive plano polarized suns with a soft case/cleaning cloth and visor beetle, or travel packages with a travel contact lens case with a mirror in it, a hard glasses case with a travel cleaner & cloth, etc. We also do custom packages upon request. We don't sell a ton of these, but this year we're planning on doing some marketing on our social media for them. There are a few patients that really enjoy getting these for their secret Santa peeps, or friends and family which makes it fun to look forward to.
At any rate it's also nice to show some of the cool glasses accessories available and while they're in the office they can see all the new styles on our boards and maybe even a new frame that they'll tell their special someone about, who may come get it for them!