Have you ever wondered why optical retailers are such a small segment of the sunglass industry? We really need to jump on it and "own" it. A client came in a few days ago, and didn't realize he could get sunglasses in his Rx. What? We had a good long conversation, but how many others believe that?
With that said, we are doing our best to promote sunglasses by hosting a "sun series" promotion every Spring. We promote Rx sunglasses and 'ready to wear.' We want to train our clients to think of us first when they are in the market for sunglasses. Happy 'shady' Spring!