Stop Carrying Insurance Frames
Most optical galleries are displaying more and more insurance frames, the same ones that are in every other optical in your area. In fact, I’d argue that insurance companies are now your competition. Just because they (insurance companies) say to carry certain frames (to be profitable) doesn’t mean you have to succumb to their demands. Take a step back and look at what is happening in our industry. What do you think is going to happen to your independent practice in a few years if this continues?
Differentiate and rethink your optical inventory to survive and thrive in this industry.
Support independent frame designers and collections. These frame lines are exciting, handmade and are not carried by many optical shops in your area. Browse Luxury Eyewear Forum to get great ideas on which fame collections may work for your team.