I Can't Believe She Wore THAT to Work!!

Have you ever said that? Or maybe thought about it silently while rolling your eyes? The debate of what we should wear to work as opticians (uniforms, all black, suits, scrubs, etc.) can be a heated discussion with your team. What are some effective ways you communicate your brand through your style and fashion?

The affect of what you wear may have a lasting impact on customers and brand loyalty. Decide what that should be for your optical.

Our team talked about what "look" we were going for and what "feeling" we wanted to create for our optical vibe. We had great success searching on Pinterest and pinning sweet clothes that we'd like to wear.

A big shout-out to my team of passionate and stylish opticians: HollyCarbonate, Mar-Mar Superstar, T-Money, & Special K!