Discover the most passionate opticians in the world. 

The Frame Collector!

The Frame Collector!

Heading out of town to check out other optical shops has always been important to me. This is a great way to see what's out there. It's interesting to see what frame lines places carry, how they display frames, and what their vibe is like.

I recently visited The Spectacle Shoppe in New Brighton, MN. I was super pumped to find that David Ulrich, the owner, happened to be in that day. David is an optician, eyewear historian and collector. He was kind enough to give me a tour of his optical and I was especially impressed with his Vintage frame collection. He had an entire room showcasing his vast collection of vintage frames from around the globe. He has over 12,000 frames! Many movie stars and famous people have been visiting his optical for almost 40 years and now I understand why. I've never seen quite a selection like his. Keep it up, David!

What's Up, Everybody?!

What's Up, Everybody?!

Zappos Tour

Zappos Tour