Tis the season of busy schedules, end of year benefits and for us in the optical world; a little extra stress. I have worked through anxiety and stress with the help of Pinterest, friends and family, and even a few professionals…Read More
Our practice has really strived to amp up the quality of everything we sell. We are working with companies that allow us the freedom to change options, order parts and enable us to say “yes,” more!Read More
Every practice has it’s share of patients that fit into these four categories: First-Pair Paulie, Over-Prepared Olivia, Fashion-Forward Francoise and Last-Minute Lucy. Below I have identified who these groups of shoppers are, what to focus on and any other tips that I’ve learned while working with these types of patients...Read More
Think of troubleshooting as an opportunity for opticians to show off our technical knowledge!
First things first: Get the patient somewhere comfortable (and private if possible) to discuss their adaption and visual problems (helps to avoid the soapbox preacher)...Read More