Many Ways to Make Displays — #DailyOptician

Discover the most passionate opticians in the world.

Jan 14

Jan 14 Many Ways to Make Displays

Displays, Eyewear

Displays are Art... it's fun to watch an inspired individual bring a display to life. I love the beads and color in this display.

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Twitter

Answers to your “Ask ZEISS” questions! https://t.co/PSrO8St91S
about a day ago
TO SELL RAYBANS OR NOT TO SELL RAYBANS....THAT IS THE QUESTION! https://t.co/Bx47eWDIJF
about a day ago

Instagram

Taking Back Round and Becoming A Color Expert
- @dgbrunson
My fellow opticians, how many of you have had a customer or patient walk into your store and put on a round frame and declare, “I look like Harry Potter!”? I know we have all heard this dozens of times depending on how long we have been in the eyecare business. I am here to help you take back the round shape from the boy wizard.

I am also here to tell you that if you don’t have a round frame in your personal collection you are missing out on a look that is both stylish and timeless. It’s not just Harry Potter, it’s smart and sophisticated. There’s nothing at all wrong with Harry Potter by the way. I will admit I am a huge fan of the series, and I love reading the books with my son, but I digress.

The round look is spectacular! It has been worn by people like John Lennon, Le Corbusier, T.S. Eliot, Harry Truman, Samuel L. Jackson, and Gandhi.
Read the full story from @dgbrunson on DailyOptician.com (link in bio)
#DailyOptician #HicksBrunsonEyewear #optician #optical #eyewear #fashion

For longevity in the vision industry, ZEISS has few equals. After all, we’ve been around as a company since 1864. But an equally venerable name in eyeglasses has now partnered with us to improve sight, and we couldn’t be happier. MOSCOT, the renowned frame maker and optical shop, now offers eyeglasses with ZEISS lenses. 🎉👓
Read more about this partnership on DailyOptician.com - link in bio
@zeissvision @moscotnyc
#ZEISS #MOSCOT #eyewear #lenses #frames #fashion #eyeglasses #DailyOptician

The history of getting kids to wear their glasses
by @zeissvision
Long before there was a Harry Potter to emulate, kids who wore glasses felt very self-conscious. Glasses were taken as a sign that you were an “egghead” – maybe smart, but socially awkward. Kids with poor vision got called “Four Eyes,” and maybe stuck their glasses in their pocket, especially if they saw the local bully approaching.

But this was no solution – glasses only work if you wear them. And uncorrected poor vision in children leads to learning difficulties and bad grades. So eyeglass companies like American Optical knew they’d have to turn this perception around if they wanted kids to keep their glasses on.

A new exhibit at the Optical Heritage Museum gives us the history of making glasses seem cool to kids. This effort goes back a long time – from the Boy Scout Glasses marketed in 1916, through to ads like the one above making 1960s teenyboppers in cat-eyes seem like the coolest kids in town. (Seriously, I think that girl on the right might be Taylor Swift!)
Read more at DailyOptician.com - link in bio.
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#ZEISS #DailyOptician #eyewear #glasses #kids #foureyes

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