Our frame selection mostly consists of exclusive frames lines so we display them in drawers instead of frame boards. This give a clean, non cluttered feel to the office and doesn't overwhelm patients when they come to look. We also don't put prices on our frames. This help in us guiding patients to find what they really want and not based on price...plus, its great for inventory control. We make sure our office is spotless and demo lenses are always free of smudges. First impressions are everything when there are so many options out there!