Separate Your Space
How does your optical department look? I know some gorgeous shops and some not so. Take a look around your current dispensary/sales floor. Is it fresh and up to date to catch the eye of those stopping in for the first time. Or does it look familiar to those clients who have been with you for decades? I like to visit high end boutiques to get an idea of a really cool hip look. I know I can't implement all those ideas into the current office but can you make a change that will freshen your space up and make it the talk of the town?