INTERVIEW: Terri Ossi Hannah
How was your company founded?
In 1983, a group of hardcore fishermen who spent their days exploring the globe and battling extreme elements came to realize that the sunglasses they were relying on weren't as hardcore as their adventures. Seeing the world in absolute clarity and protecting their eyes was a must. So when they couldn't find worthy sunglasses, they decide to build their own. And Costa was born.
What separates you from the competition?
Costa’s patented color enhancing polarized 580™ lens technology and unparalleled fit and durability. Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness. The frames are built of nearly indestructible co-injected molded nylon and corrosion resistant Monel® metal, with sturdy integral hinge technology. The hypoallergenic rubberized interior lining and nose pads keep the sunglasses comfortably in place all day. In addition, Costa has an in-house optical lab located at our corporate headquarters in Daytona Beach, Fla. where we ensure the quality by processing all prescription sun lens orders.
Which charities are you involved with and why?
Costa's charitable partnerships focus on conservation and sustainable fishing efforts. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa partners with The Billfish Foundation, Bonefish & Tarpon Trust, Trout Unlimited, Coastal Conservation Association and other international, national and regional conservation groups to further this goal. Costa has also launched the Kick Plastic campaign to educate customers about the growing ocean trash issue - humans produce more than 200 billion plastic water bottles per year, with at least 10 percent ending up in the ocean - and encourage them to kick the plastic habit. The company produced a short animated video to more simply explain the plastic problem. To watch the clip, visit: http://bit.ly/watchkickplastic.
How should we explain your product to our clients?
Costa's 580 lens is 100-percent polarized and provides complete UV protection, while also blocking yellow light and shortwave high-energy blue light. Yellow light is blocked at 580 nanometers, which provides greater comfort, less fatigue and enhanced colors. Blocking shortwave high-energy blue light cuts haze and blur for crystal clarity. Combined with Costa's nearly-indestructible frames, Costa Sunglasses are built to stand up to all of life's adventures. Costa offers prescription and non-prescription sun lenses, as well as a line of sunglass readers, C-MATES®. The sunglass readers are available with Costa's 580™ lens technology and come in powers +1.50, +2.00 and +2.50.
What's one thing you'd like to share with opticians?
Clear vision is important for everyone. Costa’s patented 580 sun lens technology has made us the brand of choice for 47 million fishermen and water enthusiasts. To learn how we can help lure new patients right to your door, please call 1-855-COSTARX.