INTERVIEW: RENÉ CHU
What inspires you at work?
Some of the best inspiration has come to me when I least expect it, this sense of surprise translates well in my design. I try to keep an open mind I can uncover inspiration in just about any setting.
Why did you get started in this industry?
Despite being an ardent lover of sunglasses for as long as I can remember, I’ve never found a pair that adapted to my mood, and so REVÉ was born.
What are you most passionate about your company?
That my designs continue continue to allow people who wear REVÉ to express themselves and feel inspired by my whimsical dreams of fancy.
What keeps you motivated?
Seeing others wearing something I've created is the greatest feeling.
What separates you from the competition?
The interchangeable concept (cat ears, talons, unicorn horns, vampire fangs) for REVÉ sunglasses has definitely generated some noise and I hope to inspire more people to think outside of the box. At this point, we are still small boutique brand compared to many other larger well-established sunglass brands, but have been able to attract a clientele who love what we do. As a result, I think I have a greater appreciation for what they appreciate most about our products, and this has helped evolve our brand identity.