INTERVIEW: Gazal Tabrizipour
What are you most passionate about your company?
I am most passionate about the design process. As a child the only choices I had were "ugly" glasses. It has been a dream to create the shapes, colors, and feel to each new design. I have the opportunity to be as unique as I like and I find inspiration in everything around me.
What inspires you at work?
What inspires me at work is seeing the joy that people find in the eyewear. I become more and more motivated each time someone hears and compliments the look and feel. It's a true testimony getting feedback directly from patients in our office and it gives me the fuel to design more and take it even further.
What is one little-known fact about your company?
One little known fact about our company is that my husband and I have built everything from the ground up. We take joy and pride in understanding each aspect of the business. Year's of opticianary work, training others, working with diverse patients in Atlanta, the influence of the film industry, designing frames, traveling to manufacturers overseas, modeling the eyewear, designing the website, and marketing the final product. It has been a joyful journey working alongside each other during each step. My husband and I work together everyday, workout together, and still find time to have some downtime together.
What's one thing you'd like to share with opticians?
One thing we would like to share with other opticians is that we have both been there. We've fit glasses, contacts, adjusted thousands of frames, and have worked with easy and difficult to fill prescriptions. We understand not only patient needs and wants, and the optician needs, but the needs of the business owner to be successful in offering something unique and special during each visit while working diligently to ensure they can turn a profit.
How should we explain your product to our clients?
What's great is that our products speak for themselves. Simply trying them on and noticing the fit, feel, and unique look really gives a wow factor Every time. We were blown away by how many of our current and new patients chose the Gazal Eyewear line over many of our best selling name brand products. The years of design and research has proven very useful in the final product.