Be the expert
Show your client that you are the expert. Rather than walking through the optical gallery with the client showing them every frame in the place, bring them carefully curated mini-collection that you have chosen just for them. We present them to our clients on these beautiful glass trays that were hand crafted for us by one of our awesome frame reps. Of course there is still the occasional client who wants to try on every single frame on display, but we have been surprised by how often our clients are relieved that we have made the process so easy and enjoyable for them. And, of course, always include Sunwear!