Custom POP [Europa International Eyewear]
One of our favorite things to do here at Europa is collaborate with accounts on custom merchandising materials. For as hard as you work to differentiate your store, we know there is no one-size-fits-all counter card or banner for everyone. For many normal people, taking a merchandising project from concept to execution is not quite their idea of fun. Luckily our marketing director, Carolyn Zazra, is not normal. With Europa’s co-op program, Carolyn (or Zaz, as we affectionately call her) is your partner in everything from brainstorming through delivery. Zaz and our design team have created everything from window graphics, indoor and outdoor banners, lightbox images, and billboards to newspaper ads, postcards, fliers, and other mailers. Check out these pictures to see some examples.