Question Your Why? 🤔

“I beg you, to have patience with everything unresolved in your heart and to try to love the questions themselves as if they were locked rooms or books written in a very foreign language. Don’t search for the answers, which could not be given to you now, because you would not be able to live them. And the point is to live everything. Live the questions now. Perhaps then, someday far in the future, you will gradually, without even noticing it, live your way into the answer.”

~Rainer Maria Rilke, Letters to a Young Poet~

Hello Optical Family! I watched this fantastic documentary on about my favorite basketball player Michael Jordan. At the start of the film "Michael Jordan To The Max"...

MJ 23 says:

"People always ask me... What's the secret to being the best basketball player in the world? I tell them it's simple; you first have to fall in love with the game".

When you fall in love with something, practice no longer feels like practice. Work no longer feels like work. You start to live, breathe, eat and sleep the game -- you become maniacally obsessed.

The same is true in the Optical business: Until work and play become one, you will struggle to achieve anything. Nobody thrives doing something they hate.

Here's what "work" looks like for most people: Get up early Monday- Friday — begrudgingly drive through traffic with a cup of coffee awaiting for Friday at 5 PM to get out of prison, um, I meant work to be paroled out free for the weekend and do it over again the following Monday. Living for the weekend furlough to yet again be chained to a job that they detest. And here’s the deal, it doesn’t matter how much money you make — money can’t buy happiness! So Work becomes separate from play, in fact, it's the exact opposite of play. It's torture! It’s HELL! It feels like incarceration!

Nothing great ever comes from this. Only mediocrity and depression.

Here's what "work" looks like for people who achieve big things: You can’t wait to go to “work” I mean you actually LOVE ❤️ what you do for a living, and you find yourself often blurting to yourself, “Wow! OMG! I love what I do for a living! I could do this for free. I mean I get paid for this? Amazing!”

Work and play merge, they become one. They are indistinguishable from each other because they are the exact same thing.

You see Optical Family; I notice this pattern all the time...

People ask me: "David, you seem to work a lot, but what do you do for fun?"

SMH!... These people just do not understand...

Work is fun! To me being an Optician, there is no other thing more fun than that!

I explain it to them and they still can't innerstand, understand, or overstand —their brains have a duality where work and play cannot exist as one.

Here's some sage advice to you:

If work and play are separate things for you, please critically ask yourself why? Drill down into the reasoning and start to pull things apart until you figure out why work isn't play and how you can make it play. Seriously!

You have to be a critical thinker and question your “WHY.” I am cognizant that people will only succeed when work and play are the same things and that only happens when the they honestly question their “Why.” I know I have said this a lot of times, but as an Optician, we too, are Professionals in the Optical world, and we have huge value not only in this industry but to the world! We give back to humanity in a positive way. We create happiness optically! We alter lives! We enhance people lives — daily! So my question to my Opticians — do you actually LOVE what you do? Have you ever questioned your “WHY?” If you haven’t done that maybe it’s time to do it. Remember with Great service brings forth even GREATER sales. See you on the other side....

Happy Selling,

David Butler,
ABOC, CPO, LDO

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