The Only Thing That Is Constant Is Change...

When people can’t abide things as they are, when they can’t abide the present, they do one of two things ... either they ... either they turn to a contemplation of the past ... or they set about to ... alter the future. And when you want to change something ... YOU BANG! BANG! BANG! BANG!
— EDWARD ALBEE, Who's Afraid of Virginia Woolf?

Hello, Optical family! Wow, the weather is sultry, but Fall is around the corner. Seasons change throughout the year -- clockwork and on time. As an Optician, I too, have changed. I've been an Optician since 1996. Back then I was amazed at the many different optical products, frames, and lenses. I was amazed at how being an Optician is a profession that changes people's lives. I challenged myself back then and now to be a better Optician, to take an introspection of myself and this important title I have to create happiness daily. And as I read and see the new optical products, i.e. frames, lens technology and so forth I am like, "Wow!" Yes, our world, the Optical world is changing, and as Opticians we should change as well. How can you be better at what you do? What training can I do to be better? How can I ensure that every member/client/patient is getting a "wow" experience with my encounter with them? How can I be a better consultant as an Optician to make sure my clients are getting the very best for their optical needs and lifestyles? How can I provide a professional, Awesome, and happy experience with everyone I have the pleasure to serve optically? Again evaluate yourself as an Optician. What changes do you need to do? I am cognizant that people don't like change unless they are getting "change" from a vending machine that they were not supposed to get or when they have to change a baby's diaper. "BANG! BANG! BANG!" Remember the only thing that is constant is change....


Happy Selling,
David Butler, ABOC, CPO

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