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The Only Thing That Is Constant Is Change...

The Only Thing That Is Constant Is Change...

When people canโ€™t abide things as they are, when they canโ€™t abide the present, they do one of two things ... either they ... either they turn to a contemplation of the past ... or they set about to ... alter the future. And when you want to change something ... YOU BANG! BANG! BANG! BANG!
— EDWARD ALBEE, Who's Afraid of Virginia Woolf?

Hello, Optical family! Wow, the weather is sultry, but Fall is around the corner. Seasons change throughout the year -- clockwork and on time. As an Optician, I too, have changed. I've been an Optician since 1996. Back then I was amazed at the many different optical products, frames, and lenses. I was amazed at how being an Optician is a profession that changes people's lives. I challenged myself back then and now to be a better Optician, to take an introspection of myself and this important title I have to create happiness daily. And as I read and see the new optical products, i.e. frames, lens technology and so forth I am like, "Wow!" Yes, our world, the Optical world is changing, and as Opticians we should change as well. How can you be better at what you do? What training can I do to be better? How can I ensure that every member/client/patient is getting a "wow" experience with my encounter with them? How can I be a better consultant as an Optician to make sure my clients are getting the very best for their optical needs and lifestyles? How can I provide a professional, Awesome, and happy experience with everyone I have the pleasure to serve optically? Again evaluate yourself as an Optician. What changes do you need to do? I am cognizant that people don't like change unless they are getting "change" from a vending machine that they were not supposed to get or when they have to change a baby's diaper. "BANG! BANG! BANG!" Remember the only thing that is constant is change....

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Happy Selling,
David Butler, ABOC, CPO

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When S### Hits the Fan Are Your Patients Still a Fan?

When S### Hits the Fan Are Your Patients Still a Fan?

My Favorite "F" Word....

My Favorite "F" Word....