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The Cool 😎  Kids; The Opticians!

The Cool 😎 Kids; The Opticians!

The younger brother must help to pay for the pleasures of the elder.
— Jane Austen

In the family of eyecare professionals, the Optician seem to get no honor or respect! We, the Opticians, are also just as important as every other eyecare professional in this profession in ameliorating and changing people's lives. Opticians are often the completion of the total eye care of the patient. Opticians are placed in between retail sales, medical advisor, counselor, coach, fashion consultant, and trusted life advisor. Eyewear sales make up over half of ALL revenue in the eyecare industry. So YES! being an Optician is a really BIG freaking deal! True ODs and OMDs are important too in this sector. But let's be honest here, could they honestly do what we Opticians do day in and day out? Yes, they have the requisite education to medically serve our patients and clients. But Opticians can turn a patient into a consumer; we have the magical gift and expertise to turn regular people into rock stars, raving fans, and into apart of our family for life. About 64% of the population wear eyeglasses. And there are thousands more or even hundred thousand or more need eyeglasses. Whoa! That's over 2 million people and about over 20 Billion dollars just in the United States alone. Honor the Optician! We are the completion of the full circle in the care of the patient.. Opticians are NOT the industry's stepchildren. We are apart of the O family (Ophthalmologist, Optometrist, and Optician). We are all linked to each other in the eye industry. Respect us! Honor us and pay us what we are worth and look at us as being just as important as the other two Os in this optical field. Opticians are not the stepchildren! We are the Awesome Cool Kids and the little brothers and sisters that will make the O family proud. With us, the opticians -- people are no longer a patient; they become themselves, they feel a little more relaxed, they open up more, they begin to talk more, and honestly express their authentic selves. Opticians make the world a beautiful place to not only "see" but live. Opticians create happiness! To be honest, people really don't like going to the doctor's office. The stress, the fear of the unknown, the appointments, the anxiety, the wait; but once they go through the necessary procedures on the doctor side of the health business then it's time to breathe a little, be free and try on different looks to alter their lifestyle not just medically but a new look, a new confidence to the world to see. Honor us -- We ARE OPTICIANS! We are an essential piece of this jigsaw puzzle of the great optical family. Thank you for listening. I feel better now since this is off my chest. Your superstar Optical brother -- The Optician. I will leave you on this note, lyrics from a song entitled "Cool Kids" by Echosmith:

She sees them walking in a straight line,
That's not really her style
And they all got the same heartbeat
But hers is falling behind
Nothing in this world could
Ever bring them down
Yeah, they're invincible, and she's just in the background
And she says

I wish that I could be like the cool kids
'Cause all the cool kids, they seem to fit in
I wish that I could be like the cool kids
Like the cool kids

He sees them talking with a big smile
But they haven't got a clue
Yeah, they're living the good life
Can't see what he is going through
They're driving fast cars
But they don't know where they're going
In the fast lane, living life without knowing
And he says

I wish that I could be like the cool kids
'Cause all the cool kids, they seem to fit in
I wish…

Happy Selling,

David Butler
ABOC, CPO, LDO

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