It Takes Two To Tangle

Everything is balanced. Everything physical (matter/energy) goes back and forth in balanced circles, cycles, or the equivalent. Birth-death, old-young, big-small, strong-weak, start-stop, up-down, rich-poor, beginning-end, fast-slow, hot-cold, pain-pleasure, win-lose, day-night, full-empty, high-low, in-out, success-failure, united-divided, give-receive, creation-destruction, on-off, positive-negative, etc.

Positive and negative forces moving in balance are the physical universe.
— Michael Smith, The Present

Hello, Optical Family...I wrote a blog about one pair of glasses equals compromise. True! I mean I wouldn't run a 5K in my Wingtip Derby Ferragamo...OUCH! I have Nike Air Max 2016 running shoes to do that job. I am going to talk about the importance of having two pairs of glasses at least for different areas of your patient's lives. For instance for our presbyopes who are in front of a computer over 2 - 3 hours a day their lives would be better with some Occupational Computer lenses made exactly for that part of their life. Some people need PALs and an SV pair of "T.V." glasses. What about sunglasses, RX polarized suns for any RX may it be an SV or PAL RX. Right?!?! Understand people buy with emotion and justify their purchase with their logic. With that said, you have to excite the patient, talk and listen to their "optical" life story. Let your patient know the importance of having at least two pairs of glasses to cover their daily optical lifestyles. Two pair of RX glasses equals balance in a person's visual lifestyle. So engage your patient with a personal note on appearance. Be spontaneous, say, "David, I can think of 4 or 5 frames that would look great on you and make you 'flyer' than what you already are! So let's find a couple you would love to wear, Okay?" On top of all that you have to know your inventory like the back of your hands. Know your frames in a very personal way, i.e., their features, their different colors, their attributes, and particular styles it comes in. Then just assume the second pair sale. Say, "David, do you want me to order the same frame for your sunglasses, or do you want to pick out your second choice?" Again optical family, remember everything in life come in twos. Everything is balanced, and honestly, it does take two to tangle. 

Happy Selling!