Small Business Saturday
This year on Black Friday we decided to close the store to spend time with our loved ones, and then to hold our biggest sale of the year on Small Business Saturday. Since promotional discount sales are somewhat rare at our store we like to make most of them fun events including trunk shows complete with wine and hors d'oeuvres or really special offers. The special offer for Small Business Saturday is a buy one, get one half off sale when one of the pairs purchased is a prescription sunglass.
Part of our overall strategy has been to sell more sunglasses than in years past, and this tactic will help us with that goal all while helping us educate our customers about the importance of protecting their eyes from harmful UV radiation. It's a win-win!
I also like the idea of skipping Black Friday in favor of Small Business Saturday. I think it is a better space for small boutiques to have an impact in the local community because that is where they live and interact.