Every once in a while, a hot cat-eye shape comes along that perfectly flatters a woman's face. The new Sunset Park by Born In Brooklyn is one such shape...
Read MoreCheck out the Hicks Brunson Eyewear Fashion Guide 2017...
Read MoreIn the beginning of August, I sent off my Masunaga 9001 titanium aviator to the Transitions HQ in Florida to fill my prescription in a new...
Read More[VIDEO] On August 21st, 2017 there will be a Solar Eclipse that will be visible all across America weather permitting. For science nerds like me, this is super exciting...
Read MoreHere are a few of my tips for promoting sunglasses on June 27th and all summer long...
Read MoreMy fellow opticians, how many of you have had a customer or patient walk into your store and put on a round frame and declare, “I look like Harry Potter!”? I know we have all...
Read MoreSome of my industry friends are as dear to me as many of my friends in my personal life, and I have learned...
Read More...Readers here in the Daily Optician community already understand the importance of AR, and the reasons why everyone needs to have it on their lenses. That said...
Read MoreBlue Light from the Sun is 100 Times Stronger Than from Digital Devices...Young Children Are the Most At-Risk Group from Blue Light...
Read MoreBrera is part of Etnia Barcelona’s Vintage Collection which is largely inspired by designs from the 1970’s. There is something of a renaissance happening right now with thin wire rimmed optical frames, and I thought it fitting to take a short dive into aviator history.
Read MoreWhether you work in a retail optical boutique like I do or in the optical dispensary of an optometrist’s office or clinic you ought to approach sales as if you are in a retail environment...
Read MoreSometimes the artistic passion and creativity that has been poured into a collection is so intense that I can feel it, and I felt it for sure when I tried these on when I first saw them in New York at Vision Expo East...
Read MoreCan you say meow? You can say it with your eyes with this cute cat-eye from Face A Face. Introducing Bocca Lova, a frame that is part of the sexy and fun Bocca collection from our friends at French design house Face A Face...
Read MoreI have come to realize that Snapchat has been exploding in the Social Media world over the past year. Evidence of this can be seen in Instagram’s new video stories feature that was clearly designed to mirror the Snapchat experience...
Read MoreThose of you who know me know that I am quite a fan of Zero G eyewear. Designer Tom Cody released some great new styles at Vision Expo East this year, and the new Garden City is among them...
Read MoreSometime in late 2014 my team and I began to realize that our store was pretty nice looking, but there were a few things that could be improved. The things we see everyday we become numb to. We tend not to immediately notice when the carpet begins looking slightly worn in high trafficked areas, or when the wall colors start looking more consistent with popular styles ten years ago.
Read MoreI believe in committing myself wholeheartedly to anything that I do. I am passionate about the world of optical and just about everything in it. Sometimes I need a break though. I believe it is important to take some time off from time to time to avoid burnout, and to renew my passion for my craft.
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