Four Big Take Aways From Transitions Academy
Four Big Take Aways From Transitions Academy

Blue Light from the Sun is 100 Times Stronger Than from Digital Devices...Young Children Are the Most At-Risk Group from Blue Light...

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Blue Light, Digital, Children, UV lightDaniel Brunson A.B.O.C.Daniel Brunson, Transitions, How Transitions Lenses Filter Harmful Blue Light, Gilles Baillet, Bérangère Granger, Age Related Macular Degeneration, AMD, Crystalline lens, Retina, Transitions XTRActive lenses, Transitions Signature VII, Sheena Taff, Roberts, Brown Opticians, Vancouver Canada, Dr. Darryl Glover, Defocus Media, buffalo horn eyewear, Signature Graphite Green, photochemical reaction, molecules, photochromic Comment
Brera by Etnia Barcelona. A short history of aviator frames and why I chose the Transitions Graphite Green color.
Brera by Etnia Barcelona. A short history of aviator frames and why I chose the Transitions Graphite Green color.

Brera is part of Etnia Barcelona’s Vintage Collection which is largely inspired by designs from the 1970’s. There is something of a renaissance happening right now with thin wire rimmed optical frames, and I thought it fitting to take a short dive into aviator history.

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Appreciation, Buzz, Color, Design, Education, Eyewear, Fashion, Lenses, Love, Style, TrendsDaniel Brunson A.B.O.C.Brera, Etnia Barcelona, Vintage Collection, 1970’s, thin, wire rimmed, optical frames, aviator history, World War II, 1936, 1896, TheEyewearBlog.com, Moss Lipow, Warren Eye Guard, Engineers, Bicyclists, Motorists, Hobbyists, 1800's, U.S. Airforce, American Optical, D-1, Ray-Ban, Classic Gold, Turquoise, Silver Combo, Blue Brown Combo, Transitions lens, Transitions Graphite GreenComment
Paying Attention To Retail Trends
Paying Attention To Retail Trends

Whether you work in a retail optical boutique like I do or in the optical dispensary of an optometrist’s office or clinic you ought to approach sales as if you are in a retail environment...

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Retail, Trends, Influence, Millennials, Consumers, RemodelDaniel Brunson A.B.O.C.Daniel Brunson, Buying Experience, Faith Hope Consolo, Entrepreneur magazine, Amy Osmond Cook, Listen Up: Queen of Retail Talks Trends for 2017, Dispensing Bar, Hot Cocoa, Lifestyle Questions, Style ConsultantComment
Etnia Barcelona X Jean-Michel Basquiat Collab
Etnia Barcelona X Jean-Michel Basquiat Collab

Sometimes the artistic passion and creativity that has been poured into a collection is so intense that I can feel it, and I felt it for sure when I tried these on when I first saw them in New York at Vision Expo East...

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Education, Fashion, Influence, Style, Trade Show, Shape, Detail, Quality, EyewearDaniel Brunson A.B.O.C.Daniel Brunson, Etnia Barcelona, Jean-Michel Basquiat, Every Painter Paints Himself, Vision Expo East, Hicks Brunson EyewearComment
Garden City by Zero G is Hot!
Garden City by Zero G is Hot!

Those of you who know me know that I am quite a fan of Zero G eyewear. Designer Tom Cody released some great new styles at Vision Expo East this year, and the new Garden City is among them...

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Eyewear, Influence, Color, Shape, Style, Fashion, TradeshowDaniel Brunson A.B.O.C.Daniel Brunson, Zero G, Garden City, Hicks Brunson Eyewear, Cat-eye Shape, Tulsa, Wearable, Oval, heart-shaped face, Jennifer, Classic, Grape Violet, Walnut-fuchsia, California, Japan, Vision Expo East, ModelComment
New Store Design
New Store Design

Sometime in late 2014 my team and I began to realize that our store was pretty nice looking, but there were a few things that could be improved. The things we see everyday we become numb to. We tend not to immediately notice when the carpet begins looking slightly worn in high trafficked areas, or when the wall colors start looking more consistent with popular styles ten years ago. 

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Remodel, Influence, Design, Appreciation, Customer Service, QualityDaniel Brunson A.B.O.C.Rabbi Daniel LapinComment