Four Big Take Aways From Transitions Academy

Blue Light from the Sun is 100 Times Stronger Than from Digital Devices...Young Children Are the Most At-Risk Group from Blue Light...

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Brera by Etnia Barcelona. A short history of aviator frames and why I chose the Transitions Graphite Green color.

Brera is part of Etnia Barcelona’s Vintage Collection which is largely inspired by designs from the 1970’s. There is something of a renaissance happening right now with thin wire rimmed optical frames, and I thought it fitting to take a short dive into aviator history.

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Paying Attention To Retail Trends

Whether you work in a retail optical boutique like I do or in the optical dispensary of an optometrist’s office or clinic you ought to approach sales as if you are in a retail environment...

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Etnia Barcelona X Jean-Michel Basquiat Collab

Sometimes the artistic passion and creativity that has been poured into a collection is so intense that I can feel it, and I felt it for sure when I tried these on when I first saw them in New York at Vision Expo East...

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Garden City by Zero G is Hot!

Those of you who know me know that I am quite a fan of Zero G eyewear. Designer Tom Cody released some great new styles at Vision Expo East this year, and the new Garden City is among them...

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New Store Design

Sometime in late 2014 my team and I began to realize that our store was pretty nice looking, but there were a few things that could be improved. The things we see everyday we become numb to. We tend not to immediately notice when the carpet begins looking slightly worn in high trafficked areas, or when the wall colors start looking more consistent with popular styles ten years ago. 

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