Discover the most passionate opticians in the world. 

Learn how Michelle helps opticians succeed #Interview

Learn how Michelle helps opticians succeed #Interview

Michelle Pepin – Sales Representative

  • 1 ½ years with Cherry Optical Inc.
  • NH Registered Optician
  • NAO Certified (National Academy of Opticianry)

Why is the position the right fit for you?

It is an exciting opportunity to represent one of the finest laboratories in the industry that offers superior quality and service. Every day I am challenged to find new customers and educate them on products that will best serve their business and more importantly their patients.  

What is your biggest challenge as a Sales Representative?

The Optical Industry is changing. With the large “box stores” and on-line sales, it is more important than ever to maintain a constant contact with our customers and continue the education process. The average “Joe on the street” may think that ordering lenses online for little money is the way to go, but do they understand that it may not be what is best for them? It is my job to get the Opticians and Optometrist, to realize that the benefit of using the better technology that we provide, will always outweigh the low cost of providing “the cheapest” option. 

What makes Cherry Optical, Inc different than other laboratories?

Cherry Optical, Inc is different because of their exceptional quality and their very high standards. Their work is precise, and they pay attention to every detail. I have not seen another lab with this level of expertise.

What is the most satisfying part of your job?

I have the opportunity to meet many amazing people who are truly interested in listening about new opportunities. Teaching them about digital or free-form progressives, talking about Blue Light and how to present it to their patients. When they tell me “you have made me a better optician” I feel like I have done my job and it is very satisfying. 

What did you want to be when you grew up?

Growing up, I wanted to be a Nurse. I have always enjoyed caring for people. I still help patients now; the only difference is that I do it through servicing my customers with the materials and designs to meet their patients' needs.

What do you like to do with your spare time?

When not working, I relish spending time with my family, working out at the gym, cooking and learning the game of golf.

What inspires you?

Perseverance inspires me. Despite difficulties or obstacles, I am always challenged to move forward and reach the goals I set for myself.

The Little Things

The Little Things