Making it count at the end of the year on the topic of flex spending is important. It crucial not to become to comfortable with the fact that clients will just come in and spend. Marketing is the most valuable tool for the end of the year capitalization. Email blasts and postings around your office as well as social media are great ways to remind your clients that you're FSA approved. You can also get creative and run a contest for a free pair of sunglasses for anyone using their FSA. The purchase will be automatically enter them in the contest. Who doesn't like free?!!! Don't lose your market share to your competitors or the big box shops. Come up with some creative ways to get FSA money.