We partnered with the coffee stand across the street from our office and purchased a stack of $5 gift cards. We like to use the gift cards to help brighten someone’s day or in celebration of a customer’s birthday or anniversary.
There was one occasion when a client was in our office waiting for his girlfriend to arrive to help him pick out new eyewear. She arrived almost in tears; she had just been in a minor car accident and was still shaken up. It was amazing to see her smile after we gave them both a coffee card. It’s those small, unexpected gestures that mean a lot.