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One Pair of Glasses Equals Compromise [David Butler]

Remember this quote: "One pair of glasses equals compromise! One pair of glasses cannot be ALL things to ALL people! Research suggests that patients can understand the NEED for multiple pairs when benefits are explain to them."

As an Optician introduce yourself and connect with the patient using the patient's preferred name. Be confident and know your stuff; know your leading design labels and know the different frame materials and their attributes. Patients don't care about the features of a particular product unless they have to do with the patient personally. In order to sell multiple pairs of glasses you must think retail! Although glasses are "technically" used for vision correction, they have become fashion accessories and should, therefore, be discussed in those terms. Again family, "One pair of glasses cannot be ALL things to ALL people! Happy selling....

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Roll With the Punches [Lori Fender]

E-mail - is it a blessing or a curse? [Maggie Sayers]