Football Fever! [Carissa Dunphy]
Last year we sold a remarkable amount of Seahawks colored glasses. So far this year we are already seeing a spike in sales for glasses of these same colors, and it's just barely past the draft. We started grouping these glasses together and patients come in and go straight toward them - they only want to choose from those glasses with those colors. These glasses are not NFL or Seahawks glasses, simply their colors. We had browsed frame lines on their websites and ordered away! I highly recommend thinking about marketing popular local sports teams!