Anonymous Reviews [Anthony Gaggi]
One of the most challenging obstacles to deal with today is dealing with the power of anonymous reviews. The public has to much power to voice their opinion on the net thru site such as yelp. This can be an advantage if approached correctly. One obvious is if a review is favorable then all is good but if someone has a bad day and wants to get their anger out and you happen to be the lucky recipient because they weren't happy with the way you said thank you for your business, you need to be proactive. You need to publicly defend yourself and expose their ridiculous comments in a way that make you look good at the same time without looking vindictive. This is hard but can be done.