During the month of Love, our office “rewards” couples who come in for their eye exam with a gift card for a meal. We give a $25 gift card to those who come in for an exam or a $50 gift card if they buy glasses or contacts with an exam. The couple can be seen on the same day or different days. However, if they are scheduled on different days, the gift card is given to the one who comes in last.
A few years ago, we questioned how we could get more guys to come in annually for an exam. The women generally schedule every year but the guys tend to push it our 2 or 3 years! It has been a quite successful promotion.
We use Facebook and our website to advertise. Also, all of our February recall cards also have a special sticker added to the card.