Rethinking Sunwear [Holly Forstad]
Spring break is upon us, and summer is just around the corner (I hope). And, boy are we glad we shifted our thinking about our Sunwear offerings last summer. We changed from having just one featured sun collection (Maui Jim) to carrying four of the best, most recognizable names in Sunwear: Maui Jim, Costa Del Mar, Oakley, and Ray Ban. We also created a specific display for our more fashion oriented sun options. From Face a Face to SALT. to Kate Spade to Gold and Wood. We truely feel we can now say we have something for everyone in Sunwear!
Sunglasses now represent about 20% of our inventory. The result has been more Sunwear sales, more multiple pair orders, and increased interest in what we have to offer.
Our clients will be sittin' on the beach in style!