Our Zeiss account manager was recently in and let us know there is a brand new and much better Anti-Reflective coating to be available soon. Since I found a frame I love I thought I'd see if I could get the new A/R and try it out to give feedback to our patients.
The coating is noticeably more purple than my previous A/R, PureCoat PLUS, also by Zeiss. The color is not noticeable in a bad way, its better as it makes the PureCoat reflections almost more white.
I've only had the lenses for two days now so I cannot give an in depth comparison, but the new coating does seem a tad more resistant to smudges and dust particles. Time will tell.