"What does my insurance cover? I only want what my insurance covers!" This is what we often hear from patients looking for a pair of glasses covered by their insurance. We like to change the word "covers" to "contributes." Your insurance contributes "x amount" to your new pair of glasses. It's not a huge change, but it changes how the patient looks at their insurance in your optical. Their insurance is now a contribution to the final purchase; not the final say! Kudos to my 2 daughters...2 of the bestest cuddles ever!!
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