Social media is one of the many keys to our early success at Smarter Eyewear. I have learned a few key tips to make the various outlets of social media work for us.
Have a designated Instagram, Facebook, twitter, and Tumblr page for your business.
From your Instagram account, easily link your location's Facebook, twitter, and Tumblr accounts.
When posting to your location's Instagram make sure to share the post on all of your outlets: Twitter, Facebook, and Tumblr. You can link them in the settings menu.
Captions on your posts are extremely important.
o Tag the brand you're featuring either with their specific Instagram (i.e. @MODOEyewear) or with a hashtag if said brand doesn't have an Instagram account (i.e. #MODO).
o Include adjective hashtags that make this frame, brand, or your store worth featuring.
o Always include a geographic tag to pinpoint your audience such as your city, neighborhood or town.
o Always include your website address
o Simple captions are sometimes most effective. This caption would follow a picture of one frame, the DARBY, from SALT. Optics: @SALTOptics | DARBY // Matte Tobacco Brown | @SmarterEyewear in #BatonRouge | #smart #independent
Not a good iPhone photographer?
o I keep a photo album of brand logos in my iPhone for easy access.
o I recommend using the free app Instasize for easily creating professional looking advertisements.
o Google image search the frame that you'd like to feature, or simply save the image from the brand's website.
o Use Instasize and create a simple two picture collage with one image as the brand's logo, the other with the picture of the frame.
o Once the image is saved to your iPhone's photo album, open Instagram back up and select the photo you just created from your album.
Feel free to browse my shop's website, Instagram, Facebook, and twitter accounts to get ideas on how to streamline your social media output. Make it a daily habit at least. I also find it most beneficial to think about when your potential customers might be browsing their Facebook, Instagram and twitter pages. Try posting at breakfast, lunch and around 5pm each day for maximum exposure.
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