Last month we made our first attempt at promoting a local charity and specifically raising money on their behalf by donating 20% of frames sold during the month of May. We selected Jake's Help From Heaven, a charity started in 2011 after the Straughter's lost their 4 1/2 year old son following a seizure. Heather and Brain Straughter started the foundation to provide financial assistance to those dealing with medical expenses not covered by their major medical insurance. They accept applications and review with their 100% volunteer board to make decisions about what and how much can be allocated.
We saw many new patients who came in support of JHFH and we were honored to make our check presentation to Heather Straughter and fellow Board Member, Julie Johnson.
I would encourage you to consider a promotion that benefits a local non-profit! Our entire staff was excited and proud to be a part of the promotion with in-house contests for sales for a great cause! We were able to gain some local publicity and recognition for both our practice and the charity. A win-win!
If you'd like to learn more about JHFH, visit their website at http://www.jakeshelpfromheaven.com/