I used to sell wedding dresses. I can't tell you how many big, ugly, white, fluffy straitjackets Ive unloaded for a hefty commission to young, blushing brides to be to celebrate their big day in style. I never felt that vested in making sure the young lady felt comfortable or satisfied with her choice, because I knew the gown would only be worn once and then hidden away in a dirty attic for all eternity. Selling eyewear is different. I have a deep desire to make sure each customer is happy with their style choice, their fit and their lens selection. I used to have problems telling patients that they couldn't have certain frame styles because of prescription restrictions or fit issues. I just wanted the customer to be happy and have total control over their selection. I quickly learned that a -9.00 patient will certainly not be happy in a 56 eye, thin metal frame no matter how cute they think they are going to look. After learning from my rookie mistakes I grew into my confidence as an optical professional and quickly learned how to communicate with customers what fit and style is most appropriate for them and their unique prescription. Building a vocabulary to express to each customer why a certain style works or doesn't work is invaluable. No way! and Heck yea! are definitely part of my everyday vocabulary now because customers value my opinion and I'm not shy about sharing it. A hideous wedding dress may serve you for one special day, but a great pair of glasses can last you a lifetime!