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 We just brought in a collection of private label frames from Sho Eyeworks.  The main reason we chose to bring in this collection?.....We needed another option at an under $200 price point that was high quality, on trend but also classic with universal appeal, and that our customers couldn't shop around.  We gave them our own personalized name, MoJoe. One of my fellow opticians, Krystal came up with the name idea as something fun and memorable, but also as a nod to our owner, Dr. Joe, who celebrates 40 years of ownership this year.

We just brought in a collection of private label frames from Sho Eyeworks.

The main reason we chose to bring in this collection?.....We needed another option at an under $200 price point that was high quality, on trend but also classic with universal appeal, and that our customers couldn't shop around.

We gave them our own personalized name, MoJoe. One of my fellow opticians, Krystal came up with the name idea as something fun and memorable, but also as a nod to our owner, Dr. Joe, who celebrates 40 years of ownership this year.

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