14 Brand Case Studies

  • What the Story is all about
  • Why it works
  • How to apply it to your brand
 

My First Job (Kirk & Kirk Eyewear)

What

Jason Kirk reflects on his first work experience delivering coal to the rough parts of a nearby neighborhood. He deals with crusty people and figures out the art of what it takes for a skinny kid to carry heavy bags of coal. Jason made many mistakes, but gained satisfaction from hard work.

Why

Years later, Jason is still at the grind, waking early, staying up late, and gaining satisfaction as a hard-working frame designer. As an optician, I know he’ll work hard to come up with great designs and have fabulous customer service.

How

What lessons have you learned that are helping your brand today? Tell us about a work experience (good or bad) that helped shape who you are today.

 
 

Behind the Scenes Photo Shoot (Europa)

What 

Europa documents their 10 am – 6 pm Cinzia photo shoot in an art gallery in Chicago

Why

Opticians flip through magazines and see model after model wearing the latest eyewear fashions. Europa differentiates by giving us a peek into what actually goes into the process of creating one of these images. Next time we see their magazine ad or receive their POP, we will enjoy telling  our clients that we had a behind-the-scenes look at  the photo shoot.

How 

Give opticians a behind-the-scenes look at your special events. What may seem normal/routine to you, is extremely cool for opticians selling your product. Document (with pictures and words) an event (photo shoot, helping a charity, designing frames) and give us a play-by-play of what you’re up to.

 
 

My Life: The Construction Zone (Aframes)

What

Cole (co-owner and rep) shares about his experiences as a rep and start-up frame company, comparing his journey to a construction zone: lots of mess, hard work, waiting and trying to keep focused on the end result.

Why

We can all relate to the pains of construction in our lives. Cole reminds us that life is a process and your growth can add value to your community. When completed with your projects, be proud, celebrate and get back to the drawing board to keep improving and growing.

How

Take a situation in your life and apply it to your brand philosophy. How does your environment shape your attitude and opportunities?  How do you meet challenges and come out better?

 
 

New Facebook Feature (ZEISS)

What

ZEISS shares about Facebook’s new changes in their algorithm and how it affects opticians and their practices.

Why

Opticians work hard at coming up with quality content for social media and many of their followers may never see it. Zeiss offers a solution to opticians and their practices on how patients and followers can see their posts first (See First). Zeiss gives directions on how to implement a strategy to get more views/clicks. Zeiss is making it all about the optician (hey, we’re looking out for you) while reminding their audience to see Zeiss first.

How

Do you have a tip that would benefit opticians and their boutiques/optical? Taking a step back and making your post about the opticians can be a win-win for all.

 
 

Ship Happens (Cherry Optical, Inc.)

What

Cherry Optical, Inc. shares their step-by-step processes (receiving, shipping, return labels, frame to come tags, Rx forms and cleaning cloths) to display and highlight efficiency in working with their lab.

Why

By sharing their shipping details, Cherry Optical Inc. shows they are extremely detailed and care deeply about this process and that ultimately, customer service is central to all of their decisions.

How

What is a “normal” routine/process for you? Would sharing some insights into your processes reinforce your brand philosophy of quality and customer service? Share all about it!

 
 

Perfection (Blake Kuwahara)

What

Blake Kuwahara shares a breathtakingly beautiful photo from his morning run.

Why

This simple and effective blog post allows us to see a glimpse of the world from an inspiring frame designer. It also gives the impression that Blake is living a healthy lifestyle, he’s surrounded by beauty and that this combination will allow him to focus and create beautiful eyewear.

How

Give us a special insight into your world. What are the “simple” things in your life that inspire your creativity? What makes you stop in your daily routine to appreciate your world and how does that translate into your designing?

 
 

A Brand With a Purpose (141 Eyewear)

What

Shu-Chu shares about the very moment her company started. She discusses the challenges and obstacles they have faced and how having a purpose/meaning behind their company's mission kept them focused and driven while starting their brand.

Why

Why go through the motions to have just another frame line, among many options available? During business development, they focused on “big picture” stuff and that kept things in focus for them. This tells me that they’re not just going through the motions, but have a heart to help those in need. Who wouldn’t want to support that?

How

What are your “big picture” concepts and how would sharing that get opticians to support your brand? Would we want to go all-in with you?

 
 

The Ideal Travel Companion (Adlens Sundial)

What

Adlens offers a solution to those on vacation struggling to read their novel on the beach while protecting their eyes from harmful UV light.

Why

This blog post is timely and relevant for opticians to see. Many of our clients/patients are taking off for the summer and Adlens makes sure we don’t hit the beach without their Adlens Sundial. Their provided video reinforces the concept and is a home run for sure!

How

A well-timed blog (seasonal, current events, etc.) can get attention right away. Share what makes you relevant to opticians today!

 
 

Seven Years (EDA Frames)

What

EDA shares a heart-felt story about how an end-consumer was wrongfully accused and incarcerated for seven years. The individual had sketched many of his life experiences into an interesting frame design. Hearing about his story, EDA honored his dreams by creating sunglasses from his sketches.

Why

EDA sunglasses have a story, but the end-consumer is the storyteller.

How

Do you have any special stories that tend to tug at the heart? What inspirational stories show up in your designs?

 
 

The Traveler (Gazal Eyewear)

What

Andy and Gazal share about how they traveled around the world to create their newly released design, The Traveler.

Why

By sharing details from their journey, Gazal Eyewear shares about why they were anticipating this frame. They give insights into traveling to Germany (for hinge designs), Italy (plastics & leather), France (colors), and Japan (titanium metals and manufacturing). The result? A frame that is gorgeous, lightweight and durable. It’s not just another frame is it? They care about making the perfect frame, no matter where in the world it leads them!

How

Talk about all of the efforts that go into producing your product. If opticians knew all about that, would they love you even more?

 
 

The Story of Us & Kilsgaard Eyewear (Kilsgaard Eyewear)

What

Jacob Kilsgaard grew up working at his dad and grandfather’s bicycle shop in his hometown. His lessons of old-fashioned, high-quality service help him solve problems and challenges as a frame designer.

Why

As an optician, I see from his story that Jacob is going to transfer the values and knowledge of his  experiences to produce amazing quality eyewear and will stop at nothing to deliver outstanding customer service.

How

What life and work experiences are ingrained in your business today? Would that make us trust you more and want to work with you?

 
 

What are the biggest challenges you face? (Ogi Eyewear)

What

CEO Joe Tallier contributes his company’s success to their teamwork approach to solving problems and tackling challenges.

Why

By sharing the process of how they launched their new segment into the market and addressing challenges along the way, we see how they work as a team to add value to the end consumer while deepening their relationships with their clients.

How

Share how you tackle and overcome obstacles with your team. How do your relationships with your team and clients affect your end result?

 
 

Meerkat Live Stream [Jason Kirk]

What

Jason Kirk took over the “DOLIVE” Meerkat stream all the way from Brighton, England. Jason shared all about his brand, his philosophies and the changes that are needed in our industry.

Why

With opticians being able to watch Jason live while asking him questions, we were able to really understand and appreciate what the Kirk & Kirk Eyewear brand is all about. By connecting with Jason in this way, it would be difficult to not do business with him…this guy rocks!

How

Join DOLIVE for Meerkat to interact and connect with opticians in a whole new way! 

 
 

Meerkat Live Stream [Scott Shapiro, Mark Franchi & Jason Stanley]

What

Scott (Europa) took over DOLIVE’s Meerkat stream (along with Mark & Jason (IEM)) and gave us a tour of their brand new facility right outside of Chicago, while promoting their new MadeInAmerica eyewear.

Why

Opticians were able to take a live tour with them while asking questions about their new facility and the production process of making eyewear. This communicated the value of the frames and we were able to understand everything that goes into producing frames made in America. They also made an open invitation for optical professionals to come and visit their facility.

How

By giving a live, interactive tour of your workplace, opticians gain a new perspective into what you’re all about.