I have found that one of the best ways to increase sales in Optical is to focus on sunwear. Sunwear is great for so many reasons. Everyone is a candidate for sunwear: babies, kids, teens, adults, contact lens wearers, people with an Rx, and people without an Rx. Sunwear rocks!! Sunwear protects us from diseases like macular degeneration and cataracts and it makes us look cool too. Sunwear helps us drive safer and it can make things look prettier (have you looked through those brown colored lenses??). With sunwear we can even see our aqautic friends in the ocean without having to scuba dive (or some of them at least). Take a little time to educate your patients on sunwear. They will thank you. Trust me! And you will be grateful too, as you watch your bottom line in your Optical go up. All this from one simple and straightforward conversation with your patients. That's a win-win that we all will be celebrating!